Our Mission
To help people regenerate income by teaching stock option trading
Our Vision
To contribute to shaping a world of economic access and equality
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What are options? What is Options Trading?

What are Stock Options?

Imagine if you got wind that a developer was planning to build a golf course in a particular neighborhood. The going rate for homes in that area is $100K. You know that once the developer makes it public that they are building a golf course, home prices will go up by $40,000 to $50,000. Capitalizing on this insight so you go to one of the owners and say, “I will draw up a six month contract that says I give you a deposit of $10,000 to purchase your home for $100,000.” The home owner agrees because whether the prospective buyer buys the house in six months or not, she will make a $10,000 profit.

Three months pass and the local newspaper announces that the golf will be built. Overnight homes jump from $100,000 to $150,000 and people are desiring to buy homes in that neighborhood. The prospective buyer finds a buyer willing to pay $150,000 for the home she just put a $10,000 deposit. Without ever buying/owning the home, the prospective buyer sells the home for $150,000 and makes a cool $40,000 profit ($150,000-$100,000=$50,000 minus the deposit of $10,000).  

This is an example of an option. An option gives a person the right, not obligation to buy or something ie. stock at a specific price on or before a specific date. Options enable you to anticipate and capitalize on the future movement of a stock, index, commodity, currency or ETF (exchange traded funds) by putting a down payment (deposit) on a financial a financial instrument. By using stock options you are able to leverage your resources, make money when the market goes up, down or sideways and incremental regenerate income.

My first trade I put a deposit of $50 for 1 contract (1 contract = 100 shares) on a $25 stock that would have cost $2500 for 100 shares. In a few weeks, the stock grew by about $2 to $26. Because options derive their value from the movement of a stock, my deposit grew from $50 to $150 or 300% ROI.

Who does not have $50? Imagine if I bought 10 contracts for $500; my profit would have been $1500. But I didn’t. I bought 20 contracts for $1000 and made $3000. Do you see the potential?

Why We Help

Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime

Economic inequality, measured by wealth or income, continues to diverge across the United States. Flattening the economic curve is critical to the financial health of not only the citizens but the country as a whole. Teaching options trading is like teaching a man or woman to fish. Once given the knowledge, it nor their ability to regenerate income can ever be taken away. Consider the facts; according to pew research…
  • Over the past 50 years, the highest-earning 20% of U.S. households have steadily brought in a larger share of the country’s total income. Among the top 5% of households – those with incomes of at least $248,729 in 2018 – their share of all U.S. income rose from 16% in 1968 to 23% in 2018.
  • Income inequality in the U.S. is the highest of all the G7 nations. In 2017, the U.S. had a Gini coefficient of 0.434. In the other G7 nations, the Gini ranged from 0.326 in France to 0.392 in the UK.
  • The black-white income gap in the U.S. has persisted over time. Median black household income was 61% of median white household income in 2018
  • Overall, 61% of Americans say there is too much economic inequality in the country today, but views differ by political party and household income level. Among Republicans and those who lean toward the GOP, 41% say there is too much inequality in the U.S., compared with 78% of Democrats and Democratic leaners.
  • The wealth gap between America’s richest and poorer families more than doubled from 1989 to 2016, thanks to Ronald Reagans tax burden shift.
  • Middle-class incomes have grown at a slower rate than upper-tier incomes over the past five decades. From 1970 to 2018, the median middle-class income increased from $58,100 to $86,600, a gain of 49%. By comparison, the median income for upper-tier households grew 64% over that time, from $126,100 to $207,400.

Consistently, what little money the poor community has ends up in the hands of the country’s most wealthy. Henry Ford’s sole purpose for paying higher wages was so that employees could afford his cars, not because he unselfishly cared about their welfare. The myth that the American dream is alive and well is debunked the fact that the middle class is shrinking and the poor are getting poorer. According to Pew Research*

It is my hope that by exposing these hard truths, people will begin to assess their financial reality with their eyes wide open. Economic inequality is real but can be changed through policy, education, and making better choices for ourselves, our families and community.

About the Founder

From Founder, Rhonda Neal

I was just out of college when my employer held a company-wide meeting and individual investing was a topic on the agenda. At that time, I was extremely interested in the stock market but knew very little about it. I listened intently as the speaker boasted about how much money he made trading stocks. During the Q&A, I asked sheepishly, “If I have $1,000, what can I do with it?” He looked at me and replied, “Honey, there is nothing you can do with that. So you might as well go on vacation.” The crowd laughed. On my face, there was a smirk as I was thinking of how to prove him wrong.

A few years later, my dad bought some educational books about stocks and options. I started studying investing in stocks and options on commodities. When I felt like I knew enough, I tried my hand at trading. I lost all of my investment in my first few trades. Nonetheless, I was determined to succeed. So I jumped back into the game and managed to turn $400 into $5300 by trading options on gold. The irony was that I never hit my strike price – the set price at which an option can be bought or sold. Although I didn’t quite know what I was doing, I still made a decent penny. So I continued to trade and continued to learn.

What keeps me up at night is the gross economic disparity between the haves and the have-nots, particularly within communities of color. I’ve worked in the nonprofit industry for over 25 years empowering individuals through faith, education, and career mobility. One thing I see that is all too common is the lack of financial education among people of color. Just think of how hard we work to advance our careers and to earn a living. Nonetheless, rarely are we educated on the basics of money management, let alone on alternative income streams such as options trading. 

I love teaching options trading. It enables me to empower others to generate another stream of income without sacrificing time for money. With the right education, options trading is relatively simple and can be done on many different software platforms. More importantly, race, gender, and class are nullified through the anonymity of a digital platform, so may the best man or woman win.  

What I know about options trading, I acquired through a combination of studying and hands-on experience. Over the years, as I continued to trade, I did take a few informal classes. However, I was always left unsatisfied. There was a lack of the detailed education necessary to fully comprehend this eclectic form of investing – until now. Welcome to In The Black Options Trading (ITBOT).

I created ITBOT to help people, especially people of color, regenerate income. If a household can gain an additional few hundred dollars to their monthly income through ITBOT, then my mission is accomplished. ITBOT is not about getting rich quick, but about learning and accessing a powerful tool for building wealth that can be passed down through generations, helping to close the economic gap.

In dedication to and memory of my dad, my hero Anderson L. Jones

Contact us

In The Black Options Trading

P.O. Box 4472
Danbury, CT 06813

203-797-1403